Published: Jan 24, 2012
By James Addis
Donors rally to fight global poverty
©2011 Khaing Min Htoo/World Vision
Children eat food at a World Vision nutrition center in Myanmar.
New figures released by World Vision’s U.S. office show strong growth in private giving and gift-in-kind donations to the organization for the 2011 fiscal year.

Private cash contributions from U.S. donors were up 5 percent in 2011 to $556 million. Gift-in-kind donations (donations of product rather than cash) were up 16 percent. The value of donated products reached $291 million.

The increase in private giving came from new child sponsors, World Vision Gift Catalog, and major donors.

The number of U.S. child sponsors increased by more than 12,000 to 725,816. They support more than 1.1 million children through sponsorship.

World Vision U.S. President Richard Stearns says the increase in private giving was especially encouraging given that private revenues for the previous year (2010) were already high due to an outpouring of donor generosity following a major earthquake in Haiti.

Meanwhile, World Vision managed to keep fundraising and administrative costs below budget. Overhead costs declined from 14.5 percent in 2010 to 14.4 percent in 2011.

The rosy picture was clouded by an 18 percent decline in revenues from the public sector.

Stearns said this partly reflected a difficult political environment in Washington, D.C., in relation to foreign assistance.

He promised World Vision would continue advocating to protect U.S. government funding that helps the poor worldwide.

Overall, World Vision’s U.S. revenues increased by 2 percent in 2011 to $1,058 million.

Other highlights from World Vision’s annual review

Number of children helped by sponsorship through World Vision (includes donations outside the U.S.): 3.3 million.

Number of refugees and those affected by humanitarian emergencies assisted by World Vision: 10.2 million.

Number of communities supported by monthly donations from U.S. sponsors: About 400.

Number of individual U.S. donors: More than 1 million.

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